
After months of hard work and significant investments, your app is released, only to be met with disinterest and low user engagement. The app that is supposed to revolutionize your business now sits unnoticed in the app store.
If you struggle with these questions, you are going to love today’s email.
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There is one skill that can make or break your mobile app.
That skill is Product Management.
PMs have diverse backgrounds, murky responsibilities, and wildly varied expectations across companies. It’s nearly impossible to define what makes a PM great. With those caveats, here is an attempt at ten commonalities.
- Great PMs live in the future and work backwards.
They immerse themselves in research, feedback, data, discussions, and the market. They craft thoughtful, inspiring narratives for where the product should go – and the best path to get there. - Great PMs amplify their teams.
Great PMs listen well, making their team members feel valued and heard. They infuse urgency, foster collective creativity, and build consensus by default, but they can drive hard decisions when they have to. They take blame and pass on praise, creating a culture of accountability and recognition. - Great PMs focus on the impact.
hey constantly fine-tune product strategy to maximize business impact, so their teams never worry about whether their hard work will matter. They don’t care about accolades from peers, Apple design awards, or press write-ups. - Great PMs write well.
They are succinct, structured, thorough, and persuasive. - Great PMs drive a fast pace of high-quality decisions.
They make two-way door calls quickly and help the organization make one-way calls judiciously. They care about making the right decision, not whether they are right. They are the ultimate facilitators.
PMs should lay out well-researched tradeoffs, set timetables, and structure great discussions. They should only “make the call” in rare situations.
- Great PMs optimize for learning.
They voraciously seek out insights about customer needs and pain points
through research, experiments, and cross-functional partners. They course correct constantly. - Great PMs apply product taste.
They have a well-honed sense of what a well-crafted product experience
feels like. They smartly balance quality with the demands of time and scope. - Great PMs exhibit data fluency.
They define and track the key metrics that matter and align the whole org
around them. They know how to design and analyze solid experiments
and know when hill-climbing isn’t worth it. - Great PMs immerse themselves in the tech.
Though they may not have CS degrees, they are effective collaborators and sounding boards for their engineering partners. They can help weigh complex technical tradeoffs and design decisions. - Great PMs execute impeccably.
They say what they’ll do and then do what they say. Their follow-through is impeccable, and they don’t let details slip. When they join a team, quality and pace seem to improve dramatically overnight.
One of the key differences that Jcentrix brings to the table is our strong product management ability. We understand the importance of a great PM in the success of a mobile app, and we have a team of skilled and experienced PMs who can guide your app from concept to launch and beyond.